“Through this partnership, we are able to combine Under Armour’s connected fitness expertise with the league’s fitness knowledge to create an experience that inspires people to be active, eat healthy and play together.” “We continually look for ways to connect with our fans and encourage healthy, active lifestyles,” said NBA Senior Vice President, Social Responsibility, Todd Jacobson. Under Armour’s blog will supplement the NBA content with fitness, activity and health info. It is the only fitness app on the market to feature training videos and tips from NBA and WNBA players as well as strength and conditioning coaches. Now available for download on the App Store and Google Play, the NBA FIT App marks the first partner app powered by UA Record ™ from Under Armour Connected Fitness ™ – the world’s largest digital health and fitness community of more than 170 million members across UA Record, MapMyFitness, Endomondo and MyFitnessPal.Īiming to deliver a social health and fitness experience, the NBA FIT App combines the best of Under Armour Connected Fitness and the NBA’s resources into a single mobile experience. NEW YORK – The NBA announced today the launch of its first fitness app, in partnership with Under Armour.
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